Logo Facelift

2019 is going to be a big year for Clodewerks. I am digging in and working hard on my solo set and at least one release all under the Clodewerks moniker. After 7(!) years of relative quiet from me as a solo artist, I thought it would be a good idea to revisit my brand as a whole. I thought that my logo especially needed an update.
My friend David Mellor designed the old logo for me in college. It had a silhouette of a grinning face with a fedora type hat and a pointy goatee style beard on top of a gold record. Needless to say a lot has changed since the creation of that logo.
When my full bearded, ballcapped self was thinking of a new logo and brand, there were a lot of decisions to make. I am generally a minimalist, so I liked the idea of something simple. The core of what I do is combining my trumpet with electronic sounds. The logo had to reflect that duality in some capacity.
I gravitated towards the cw single character immediately, but I had trouble getting it to look right. I played around with the idea on paper. I learned about the enso circle, and thought my regular cw doodling was a very similar practice. I leaned into that aesthetic, and came up with the creation you see before me today.

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